Cindy Mak
Private Wealth Consultant
Cindy Mak
Private Wealth Consultant

Cindy Mak graduated with a Bachelors Degree in Accountancy from Nanyang Technological University in the year 2002. Through her years of work experience from the age of 18, she discovered her interest and strength in fostering & building human relationships. Coupled with her experience as an Ex-stewardess with our national carrier, she joins Prudential Singapore in 2009, with an ultimate goal of serving, helping as many lives as possible, in terms of their financial needs.
Cindy strongly regards her career with Prudential as a ‘people business’ and hence, believes that only with sincerity, warmth and being genuinely interested in people, one will see miraculous growth and attain a breakthrough here. Her experience in the airline and the hospitality industry, together with her strong financial academic background has allowed her to achieve 9x MDRT with 2 Court of the Table Qualification and 3 Top of the Table Qualifications.
Today, Cindy continues to strive, turning all clients into friends.
She lives by this saying, ‘Either You Do Things Seriously or You Don’t Do Them At All’ - by Gennaro Gattuso.
Cindy Mak
Representing Prudential Assurance Company Singapore (Pte) Ltd
Reg. No. 199002477Z
Email: cindymak@pruadviser.com.sg
www.prudential.com.sg/FC-info
Company Approval Code
853/16Aug22
Wall of Trust
Testimonials & Referral Notes
An Adviser Whom We Highly Recommend

We are very grateful to Cindy for her dedication and care for our whole family. Unlike most other advisors we have met, Cindy takes the time to know us - our background, our needs, our plans and our values - and then provides us with personalised recommendations that best suit our needs. Cindy makes our welfare and needs her top priority. Even in situations where the odds are stacked against us, Cindy would not easily give up or tell us “NO”. Instead, she will go out of her way to find the best options and solutions for us, and will always do her best to open doors for us. What is most striking about Cindy is that she delivers her service WITH A HEART: she does not just stop at providing coverage or financial advice to her clients, but goes above and beyond her role to ensure that the families are well protected. She is deeply passionate about helping people and always journeys alongside her clients. Practically, despite her very busy schedule, she never fails to respond promptly and is always willing to provide advice at any time of the day, even at short notice.
We have benefited tremendously from her advice and service and would recommend her to our loved ones. Thank you very much Cindy!
Nicholas Ng,
Medical Doctor
Personal friend, turned Financial advisor.

Cindy was our personal friend, turned Financial advisor.
During the course of our friendship, she never tried to 'sell' us any of the financial product or made us listen to her sales pitch. This went on for many years before my husband and I reached out to her for some advice /product comparison when we decide to review our existing plans.
There was a thought-through process in her approach and the advice given were based on my family needs and interest.
Most importantly, she is always proactive, contactable and 'connect-able'.
I want to use this opportunity to thank you instead of recommending you as your sincerity, trustworthiness and your brand has spoken for you.
Ash Tong, Chief Operating Officer
Mingli, Account Manager Talents Acquisition
Top-notch advice and services!

Hi Everyone,
My family and I are sincerely grateful to Cindy Mak for providing exceptional service and going way beyond her duties for us. Even though I am a staff of Prudential, I have been wary of financial consultants till I was introduced to Cindy.
Her expertise, attention to detail, and dedication to finding insurance solutions catering to my family’s needs are impressive. What took the icing from the cake was when our youngest daughter had a bad mishap, and we needed assistance late at night. She ensured that all was in order, guiding us each step of the way, and we did not have to worry about the insurance-related portion.
Beyond financial services matters, Cindy is also someone you can depend on if you need alternative views on your life situation. She is also a fantastic mentor and career coach.
Having a consultant who truly cares for our well-being is a rarity. I highly recommend Cindy and her team if you need top-notch advice and services.
Regards,
Diana & Walter
Compliance Manager & Treasury Specialist
My Trusted Adviser, Cindy

Hi Everyone ,
I met Cindy shortly after I started my first job in 2020. I had a very good impression of her on our first meeting! She came across as an empathetic, knowledgeable and hardworking individual. Before I met Cindy, I was wary of financial advisors in general due negative experiences that I had previously. Growing up, getting insurance was on the bottom of my family’s priorities and I never knew the importance of it until I met Cindy.
As an individual who has just stepped into society, I am grateful for Cindy’s guidance on how to allocate my finances to protect myself. Despite having many clients to attend to, Cindy prioritises her time well and is very responsive. She makes it a point to reply / process my applications efficiently! Once, I was amazed when she was able to remember the smallest detail about me, it just shows how much she cares about her clients!
Cindy is never pushy. She advises based on my circumstances. Beyond giving me these financial advises, she took the initiative to reach out and help advice my family on how they can better protect themselves financially. Slowly but surely, my family will definitely be in good hands under Cindy! I hope that Cindy will be in this industry for as long as possible so that more individuals may benefit from her services. I am truly happy to have gotten to know Cindy and I wish her all the best!
Regards,
Amanda Jean Low,
Manager
An Adviser Who Has Gone Beyond Financial Advice

Ever since I’ve gotten to know Cindy, I felt like I finally gain a deeper understanding towards my insurance plans and how to better protect myself and family. Thank you for teaching me how to organize my policies so that I also take an active role to plan for myself! It was during then I truly felt her genuine desire to help me and protect my interests.
Despite her busy schedule (considering the thousands of clients she have!), somehow she manage to always make time for me. She patiently listen to my life stories and all the troubled moments I faced, and comforted me with her presence and words. More importantly, whenever I wish to improve my protection plans or simply just to find out on ways to invest my money, she remembered the worries and concerns I shared before and then recommend frankly the various options that is suitable and feasible for me. The interaction we shared over time not only led me to place complete trust in her recommendations but also have helped me to feel empowered in managing my family and my insurance policies. ♥
I also want to thank her for sharing her life stories so frankly with me. I always marvel at her resilience towards the hard knocks she experience in early years of life and how she never let those past experiences define the rest of her life. Her courageous and positive mindset have left an indelible influence on me and how I should face my difficulties. She is truly such an inspiring person!
I'm thankful for her journeying this far with me, taking care of me and my parents. I look forward to the many years in journeying life together!
Joy Yong, Pharmacist
Best Insurance Agent that we have ever met.

Hi Everyone,
My family & I are extremely grateful to Cindy Mak for being the best Insurance Agent that we have ever met. Her expertise, attention and dedication towards my family’s needs are truly outstanding and impressive!
We have witnessed her hard work and she & her team never fails to go above and beyond. Having an insurance adviser who truly cares for our wellbeing is a GEM!
Thank you Cindy Mak! Because of her sincerity and dedication, I have also recommended her to my family, friends and colleagues who have been extremely happy with her service too! Thank you so much Cindy Mak, for your top notched services and for taking care of our needs.
May you continue to shine!
God bless you with good health so you can continue serve us!
Last but not least, I highly recommend Cindy to anyone who needs insurance and financial advice. You won’t regret!
Well done Cindy Mak ! ⭐️⭐️⭐️⭐️⭐️
Regards,
Nor
Manager
Top-notch advice and services!

Hi everyone,
We get to know Cindy through a doctor.
Cindy first reviewed our current policies and in the next meeting she explained to us patiently the products which suit our needs.
She is organised, knowledgable and definitely a caring person.
We find Cindy does more than what her job requires, providing support to clients especially during times of emergency.
We are glad to know Cindy and all the best to her and her team!
Roy and Cecilia
Self-Employed & Retiree
Meet A Financial Planner Who Is Professional & Who Genuinely Cares

Hi Cindy,
Dropping a note here for you, thank you for being who you are!! 🥰🥰
A caring, knowledgeable, professional and beautiful working mummy.
When we met for the 1st time, you were the advisor assigned to me in 2017. I was surprised why there was this meet-up as i signed up for the policy during a event.
You wanted to show a face and connect.
Not just a name on the letter sent to me. We had coffee and just had a conversation. More sharing on your part on your toddler, family and work. I listened and share little info.. Touched by your worry as you saw my tired, stressed face and body. No sales pitch and we parted..
Added as friends on FB, i knew a lot more about you, growing with your family, friends and colleagues. You reminded me on the body check voucher 2x and even asked to make the appointment so I will not waste it.
I am surprised by your concerns and persistent follow up.. Only met me once and all these..
Cilents were people with feelings and individuals to you, not a case #! Felt your sincerity and thoughtfulness..
After that we have met up another 4x. Each time I was impressed by your exuberance and passion for work and life. Goals set and milestones achieved!! A wonderful example of a working woman rebutting all in the infamous typical insurance industry.
Last year was a jaw dropping review of my >20 year old policies from other companies. I was shocked to realise how little coverage & poor payout versus $ put in, despite paying for so long..
We cleaned up everything, how to maximise my savings, medical coverage, planned for my retirement and future payouts!!
Thank you very much for your timely reminders and concerns! Preventing me from being a poor pauper senior later !!
A beautiful angel who dropped into my life, to provide guidance, motivation, cheerleader and support!
Stay healthy, happy and all the best to your family too! 💕💕
Hugs and Kisses,
Sok Yean, Customer Service Manager
Meet An Adviser Who Will Go An Extra Mile for You & Your Family!

Hi Everyone,
Cindy came into my life at the perfect time — right when you have to make decisions for the long run with zero knowledge on the appropriate insurance coverage and how to financially plan for rainy days.
She is very meticulous. Someone who pours her heart and soul in her work and it really shows with her consistency over the years.
My family is extremely blessed to have her. I can't thank her enough for her never ending support & dedication!
Regards,
Charmaine
My Dedicated Adviser who Regained My Trust in Insurance

Hi Everyone ,
I have known Cindy for over 10 years in her previous company and have seen her developed from an outstanding and hardworking colleague to a very helpful, focused and professional financial planner today.
As I have made some lousy investment and redundant financial planning in my earlier years (through other agents), Cindy has been most patient and always goes the extra mile to help me sort out my financial planning. I can see that she has a lot of passion in financial planning and she is able to explain to me on all the information and changes in the financial market. My assets in both my investment and retirement have grown only to my advantage. I am confident that she will be able to provide high standard of services beyond my expectations.
I really hope that more people will benefit from her excellent follow-up services, expertise and extraordinary attitude. I have invested some of my savings with her since 2015 and the performance of my investment has been excellent thus far. Her work ethics and care for client and their family members had benefited me in my recent medical claims for my mum’s personal accident. I have grown to accept that she does not do that for me just because of our friendship but attribute her excellent service to her perseverance and professional drive – the same qualities that earned her the continuous awards over the years.
Keep it up, Cindy!
Regards,
Roy Tan
A Financial Adviser Who Puts Her Customers’ Interest As Priority

Hi Everyone,
Cindy is the perfect example of an organised , persistent and caring financial planner. Every single time when I have a question or concern, she responded immediately with solutions. Her level of support is nothing short of amazing.
She is extremely patient and informative, which allows me to make well informed decisions. Someone who truly puts her clients’ interest first.
I can’t reiterate enough what a blessing it is to know Cindy and have her as my agent. I would recommend Cindy to anyone without hesitation or reservation. Her commitment to her profession, coupled with outstanding work ethics and moral standards are of the highest caliber.
Regards,
Denise Ong, Marketing Executive
A Trusted Adviser Whom You Can Trust

Hi All Who Are Reading,
Cindy is a true professional in her field. She knows her products very well and takes the time to explain, patiently, and go through the policies that suit our needs.
She is very thorough with her work and will ensure that we are well covered. She takes the time to review our policies annually and also to update us on the latest developments. She follows up with regular calls and checks on our well-being from time to time. No task is difficult for her to assist.
She is now more of a very good friend than a financial advisor, to me and my family.
Regards,
Jacob Teng,
Inflight Supervisor
A decade of impeccable service

Hi Everyone,
I know Cindy for 16 years and have been her client for the past 10 over years. Over the years, I have been served by a handful of in-coming and out-going agents and Cindy top all of them in service excellence. I am very grateful to be served by her. This note of compliment and appreciation is long overdue, and I would like to summarise her service excellence as follows:
Ø Personal Touch – Cindy always make time to meet with me face-to-face to introduce and explain in detail on the product that my family and myself were buying. She came across as very sincere and personable. She takes the effort to meet regularly with me either at my home or over meal to review my portfolio. Her warm, sincere, and thoughtful personality make her a very likeable agent. She possesses good EQ and SQ - important attributes of an effective agent.
Ø Product Knowledge – I greatly appreciate the vast product knowledge that Cindy has. Prior to her, I invested with my ex-agent, in which the investment ceased because nothing was heard from the him. This went on for a good 5 to 6 years, where Cindy took over my investment’s portfolio. Cindy not only enhanced my understanding on investments but also introduced new investment instruments to me. I have since invested with her. She regularly keep me posted on the progress of my portfolio and new investment opportunities. My portfolio came alive through her!
Ø Wealth Creation – Cindy said she would help me to grow my wealth. Wow, real or not? But true to it, my account has grown richer through the various investment instruments and opportunities she recommended. I have benefited from her investment insights. Thank you, Cindy.
Ø Work Passion & Dedication – It is evident that Cindy is very passionate and dedicated in her work. She works hard for her client and company. Nothing is too mundane or menial for her. She is very prompt to attend to my requests even if it was way outside office hours. Her passion and dedication inspires me.
Ø Effective Communication – A very good communicator, clear and precise. I like that she stays connected regularly through WhatsApp and phone call. Proactive yet not intrusive.
THANK YOU, CINDY, I am ever grateful for your unwavering assistance rendered over the past 10 years. I wish you all the best and may you soar higher with many more awards & accolades.
Regards,
Cher Chew,
User Experience Specialist
An Angel Who Constantly Cares For Her Clients

Hi All Who Are Reading,
I chanced upon Cindy's name and it means "light "... well indeed true to her name she has brought light to our uncertainties and with her guidance she shone her light to a more defined future.
All her clients are indeed blessed to have an Angel constantly caring with her light unto us. Thank you for lighting up our lives Cindy. WE LOVE YOU😘
Regards,
Kohini Nadarajah,
Inflight Supervisor

Hi Everyone ,
I used to be buying insurance from different agents but ever since I bought my first policy from Cindy, I am stuck to her like candy.
Cindy is always eager to serve, honest, passionate about her work. You will be rest assured that she encompasses great knowledge in terms of her products. With that, she often come up with the right recommendations that best suits your needs.
On top of that, she often does more than what her job requires her of, providing a listening ear to problems and most importantly, she is always a call away from your enquires pertaining to your policies especially during times of emergency.
Her resilience and perseverance, and with more than 10 years of experience, has shown that she is a reliable and trustworthy agent cum friend.
I would strongly recommend her to anyone who requires her professional advice and recommendations!
Thank you Cindy for always being there for me and my family! Keep up the good work!
Regards,
Joey Ong,
Regional Sales Manager
My Trusted Adviser and Family Friend

Hi Everyone ,
Cindy is very welcoming, friendly and possessed a personable nature, who works with integrity to provide her clients with sound financial advice and guidance. Her up to date expertise in the financial sector creates a trust that is rare to find.
We would like to take this opportunity to express our thanks to Cindy for what she has done for us over the past years. She ensures there are no questions left unanswered, be it assisting me with my claims or recommending the best & necessary policies for our first child with consideration of our financial status.
Cindy’s passion, knowledge and a genuine interest in achieving the best for her clients is what makes a truly professional Financial Adviser.
Regards,
Shannon Ng,
ex Cabin Crew
An Agent who Touches my Heart!

Hi Everyone ,
I would like to take this opportunity to share with everyone who is reading this testimonial how much Cindy’s expertise in insurance means to me.
Cindy has been a Godsend! I used to struggle sorting out my coverage, I was paying too much and my previous agents were of no help. It was difficult getting in touch with them, and when I did, the solutions to my issues were not palatable. My concerns were not answered.
Cindy’s ability to take a complicated issue and make it easy to understand, was just brilliant and wonderful! She is always available and accessible. This is very important to me, I could feel she genuinely cares and is truly looking out for my best interest.
Nonetheless, because of her, my mother’s life has been saved too, her persistence and genuine care had helped my mother discover that she had Stage 1 Breast Cancer. When my mother’s insurance application was rejected, Cindy went all out to reach out to my mom and encouraged her to get herself checked. As a result, my mother did not need to go through, multiple unbearable chemotherapy sessions. Now that she had the cancer cells removed and on oral medication, she’s recovering well. She very much, appreciated Cindy’s effort in looking into the matter despite a declined application. My whole family is very grateful having her, who stood by us relentlessly.
Last but not least, Cindy will drop me a call or text message randomly, just to check on our well being and how we were coping, which my family and I appreciates.
If you are looking for someone genuine and who takes care of you like how he/she will take care of his/her family, Cindy is someone whom you should reach out to!
Great work, Cindy!
Regards,
Alicia Chua,
Businessowner